An evidence-based review of how effectively the firm's currently indexed public website content can support AI answers to prospective-client questions.
Gowling WLG has the strongest Indexed AI Readiness score in this 20-firm pilot, but the current indexed website evidence still leaves substantial room to improve what an AI assistant can answer for prospective clients.
The audit verified 39 evidence chunks across 8 source pages. Of 100 standardized prospective-client questions, 35 were fully answerable, 14 were partially supported, and 50 were not answerable from the indexed evidence.
The pilot is a representative proof set, not a statistical ranking of Canadian law firms and not a measure of legal quality.
Clients can verify what legal work the firm handles.
Clients can connect legal needs with named professionals.
Clients can verify how and where to reach the firm.
Clients can understand the firm, positioning and background.
Clients can understand consultation, fee or engagement mechanics.
Clients can verify current knowledge through published insights.
A gap means that the corresponding page/evidence family was not represented in the indexed corpus used for this audit. It does not mean the information does not exist elsewhere on the firm's website or in internal systems.
A private firm knowledge base can add carefully structured, verified information that may be missing, fragmented, or difficult for AI systems to retrieve from a traditional website. The goal is not simply more content. It is better evidence coverage across the questions clients actually ask.
Indexed AI Readiness measures breadth and structure of the public website evidence available in the firm's indexed corpus.
Client Answerability tests 100 standardized prospective-client questions against that evidence. Deterministic evidence gates prevent unsupported page types from being treated as complete answers.
This audit is an AI evidence-coverage assessment. It is not a rating of legal ability, professional competence, service quality, outcomes, or reputation.
